I've been watching the consolidation of the online residential real estate rental data providers. Costar, the number one commercial real estate data provider just recently purchased Apartments.com. Now they want to own the residential advertising market. Watch their challenge to Zillow for the top ranking. It should raise the bar and provide better data for all who need it including landlords, renters and brokers.
Of course, little north Lake Tahoe will not necessarily be a part for a time because of the size of the demographics. In good time, however, the big boys will recruit small market landlords and property managers as do Airbnb, Craigslist and VRBO.
Link to WSJ article: CoStar Pours Money Into Apartments.com - WSJ:
"CoStar says the revamped website is more accurate than others due to its big investment in software and researchers. Employees and “secret shoppers” make more than 1 million calls to apartment complexes each month. And its software searches approximately 40,000 outside apartment-rental sites and updates 90,000 listings a day."
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